The Digital Product Playbook

Overview

The complete operating manual for building and selling your first digital product - now expanded to 150 pages. Eighteen chapters in four parts walk the exact sequence independent creators use to sell for a living: finding an idea that markets itself, validating it before you build, producing without perfectionist delays, pricing on value, opening a storefront, running a launch week, and compounding it all with email, content, affiliates and a quarterly review system. Every chapter ships with worked examples, decision tables, common-mistake lists, action steps and fill-in worksheets; eight appendices add a day-by-day 30-day plan, a launch-email swipe file, an annotated sales-page template, a glossary and a worked first-year financial model. No hype, no income claims - just the process, engineered. What sets this edition apart: it is written by the makers of a working digital-products store, so every recommendation has survived contact with real launches, real refunds and real customers.

What's included

• 18 chapters in 4 parts - 150 pages, second edition
• 12+ decision tables, worked examples and fill-in worksheets
• Common-mistake lists and action steps in every chapter
• 8 appendices: 30-day plan, email swipe file, sales-page template
• Validation smoke-test you can run in one weekend
• Lifetime updates - every future revision is free